A tech stack is the strategic set of software tools employed to maximize representative time and efforts. This software can include web apps, social networks, and various confidential operating systems. No one tech stack is the same, and they can fit different budgets, depending on your needs.
Tech stack essentially means that you are entering the twenty-first century to optimize your sales operations. Traditional sales would rely on a simple dry-erase board and map to send your sales representatives after leads. In this day and age, you want to use the most useful and possible tools to increase closed sales and improve relationships.
This technology starts with customer relationship management (CRM) and proceeds to email signature applications, as well as all the practices in between. We focus and advise on several major categories.
Engagement refers to how you interact with customers, business partners, and suppliers. We have basic landlines and email to have relatively simple interactions, but then we also have videos, chatting, and even video chatting. Consider how SMS text messaging has increased the speed of communication. Even on social media, you can generate leads.
You want to ensure that sales reps are making good use of their time with leads, appointments, and contract negotiations. The software can help you draw up templates for written agreements, content on sold products and services, and digital calendars. Then we get to gamification or motivating your employees to maximize their productivity with contests and incentives. Having the right software can keep track of people’s quotas, and the rewards that they earn.
The first rule of business and tech is that you need to know what you don’t know. That way you can identify what information you need. Sales intelligence focuses on gathering that information efficiently in real-time, while company intelligence wants to spread the data to maximize operations. Database enrichment helps with consolidating information. Buyer insights tell you what your clients want, and social prospecting is going past scrolling on feeds to find potential customers.
You need to know how to analyze your data once you’ve consolidated it, and which metrics to use for goals. That way you can make informed decisions about sales strategy. Data visualization helps you view collected facts and figures in context while identifying patterns. Interaction tells you how your employees can work with the data to find deeper meaning. Forecasting and predictive analytics allow you to make predictions about how to set quotas for your reps and what goals are reachable. Revenue optimization will help you figure out how the real value of closed sales and your leads.
All of your sales reps are human beings. Some are sales pros, while others will need training and coaching. They may accept payment on commission or demand a salary. You want software that can help you recruit candidates and implement onboarding. Or you want to optimize quota management.
We offer in-depth advice on how best to scale your tech stack one piece at a time. Our advice helps you decide when you strategically should invest in a tool for maximum effectiveness for your team and sales. Not all tools are necessary from Day 1 and not all tools are created equally.
It is important to match your tech stack to your team and stage of growth. You won’t spend too much money, but you’re also not asking too much of your reps.
In an ever-evolving world, new software tools come online every day. The difference in tooling can impact while teams win and which teams are left behind. The right took stack allows you to deliver world-class services to your clients and strengthen your B2B sales processes.
Want to find out more. Schedule your complementary initial consultation today! Then we can usher you into this era of disruptive, revolutionary technology.