sales tips

INSIGHTS Sales leaders, stop using “sales tactics” and “sales strategies” interchangeably. There’s a significant distinction between the two. https://youtu.be/r9MOWNWzqHY So then, sales tactics and sales strategies, what’s the difference? Sales strategies are the long-term plans, decisions, and goals that inform how you sell to your potential customers and meet targets. In contrast, sales tactics are your

INSIGHTS Communication is the single most important and most powerful sales tool. The problem is most salespeople are not very good at it. INSIGHTS IN THIS GUIDE I hear it from sales representatives and leaders all the time. They brought all the firepower to their meeting, but the deal died. Yes. It is essential that

INSIGHTS The secret to selling is balancing your product or service design with your customers’ or users’ present skills and mindset. This isn’t a new concept; it’s a principle called MAYA. INSIGHTS IN THIS GUIDE Ever wonder why some new ideas or products are easier to adopt than others? Why do some ideas and products