Often times as a salesperson, particularly as a beginner, you never really put much thought into whether or not your words match your bodily actions. Communication is more than just words. Communication in its simplest form consists of a source transmitting a… message to a receiver. In every conversation, the person selling needs to win the trust of the buyer or the listener. Studies show that only 7% of communication is verbal, the other 93% is nonverbal. This is why it’s imperative to consider your nonverbal communication. Nonverbal communication is comprised of tone of voice and body language.