Companies who embrace virtual sales as an opportunity rather than a compromise will see far greater productivity, be able to connect with many more leads, and drastically increase their sales without needing to hire more reps.

While playing hard to get in a relationship is one thing, using this tactic when you should be building trust with a prospective client is counterproductive and lazy. The breakup email has become increasingly pervasive. Let’s walk through how this tactic came to be and why you should stop using it.